The Truth about Cruelty Free

It’s 2014 and the news is good. There are a large number of retail stores dedicated to selling 100% cruelty free cosmetics and some offer 100% vegan cosmetics. The truth however is, that these days, a lot of cosmetics brands are actually cruelty free.

This has come about not just due to pressure from hard working organizations such as Peta, but also because scientific advancement has made testing on animals unnecessary for most cosmetic manufacturing.

It wasn’t the case several years ago, but these days even the big players such as L’Oreal have started shunning animal testing from their manufacturing process. Considering L’Oreal own beloved brands such as Lancôme, The Body Shop, Maybelline, Essie, Garnier, Urban Decay, NYX, and Ralph Lauren, this is a huge step in the right direction.

The official stance from L’Oreal is:

L’Oréal no longer tests on animals any of its products or any of its ingredients, anywhere in the world. Nor does L’Oréal delegate this task to others. An exception could only be made if regulatory authorities demanded it for safety or regulatory purposes.

The regulatory authorities mentioned are largely Asian countries where animal testing is required. Here in New Zealand we don’t have this requirement and our stock is usually pooled together with products made for the Australian market.

Here at Beauty Bliss we prefer brands that have entered this modern age of empathy and caring towards animals. All of the brands we stock have an either 100% no animal testing policy, are completely vegan, or have a stance like mentioned above. Below is a list of the brands we have on stock as at December 2014 and their policies regarding testing on animals.

Let’s look after our furry friends and make the world a better place one lippy at a time xx

Editors note: Companies change their status on these sorts of things all the time. Please get in touch if you think we’ve got something wrong, we’re human and are dedicated to making sure all the information we provide is correct.

Vegan (& 100% cruelty free)
– Lime Crime
– Concrete Minerals
– Sigma (Mr & Mrs Bunny brush sets only)
– Sorbet
– Organic Surge (Excluding products that contain beeswax)

100% Cruelty Free
– theBalm
– Sleek MakeUP
– Eye of Horus
– Carousel Cosmetics
– TangleTeezer
– Hask
– beautyblender
– Saucebox
– Burt’s Bees
– Buddah Balm
– Ettica
– NV Colour
– Pure Paw Paw
– Real Techniques
– Skindinavia
– Duo
– Lioele
– e.l.f
– Sigma Beauty
– Shadow Shields
– Wet n Wild
– China Glaze
– Ardell
– Rosehip Plus
– LA Colours
– Jordana

Cruelty Free but test when required by law
– Rimmel London. Read more about Rimmel London’s policy
– L’Oreal Paris
– Maybelline
– Garnier

2 thoughts on “The Truth about Cruelty Free

  1. Jackie says:

    But L’Oreal still sells in China which require animal testing, so by buying L’Oreal and other companies that sell in China, you are still supporting companies that do support animal testing, though they may not do it themselves they are still allowing China and some other Asian countries to test their products on animals. To me this is just as bad, and you are right we know longer need to support these companies, there are many companies that are animal friendly in all levels of price. I may be wrong but feel free to correct me if things have changed in the last couple of months.

  2. Caitlin says:

    I completely agree with Jackie’s comment above. Any company who is willing to put profits first and continue to sell in China (L’Oreal), is not fit to be deemed cruelty free. Many companies will refuse to sell to the Chinese market, and those are the ones to be supported! Also, it pays to double check which brands are actually owned by nasty parent companies, like Burts Bees listed above as cruelty free – owned by Clorox, definitely not so. I suppose it comes down to the consumer as to how much research they’re willing to put into their products, but personally I am not happy to have the profits from my purchases go into a testing parent company’s pockets. Peta have comprehensive lists of companies on their website, which are really helpful 🙂

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